Loomi Dental

    2026 UK cost comparison

    Dental Marketing Agency Costs UK: 6 Agencies Compared

    Compare six UK dental marketing agencies on fees, ad spend, follow-up, guarantees and contract terms.

    Updated 27 October 2026

    £1,200–£1,500+/month

    Published starting service fees. Ad spend and additional charges may apply.

    By Reza Hashemi, Founder of Loomi Dental

    Compare providers

    UK dental marketing agency pricing compared

    Compare the selected packages on price, campaign scope, booking support and contract terms.

    Published by Loomi Dental. Packages and inclusions differ. Official sources are linked below.

    Loomi Dental

    Our service

    £1,200/month

    Ads: £900–£2,000/month indicative, paid separately.

    Booking fees deducted from patient payments.

    Campaign scope
    1 high-value campaign + optional general dentistryStart with one high-value treatment campaign. A general/emergency dentistry campaign is included within the same service fee where the agreed advertising budget and strategy support it.
    Follow-up & booking
    Dedicated human Patient Booking Specialist included.Personal follow-up, qualification, payment collection and diary booking.
    SEO & website
    Treatment landing pages and initial Google Business Profile optimisation. Ongoing SEO and a full website are not included.
    Setup & contract
    £0 setup. Initial 90 days, then monthly rolling with 30 days’ notice.
    Guarantee
    One additional month without our service fee if the agreed 90-day target is missed. Conditions apply.View guarantee terms ↓
    Package details & sources

    Pricing model

    Monthly service + paid booking fees. A monthly service fee plus booking fees deducted from upfront patient payments. The £1,200/month Patient Acquisition & Booking Service covers campaign management, human follow-up and appointment booking. Ad spend (indicative £900–£2,000/month) is paid separately by the practice.

    Full published pricing

    • Setup fee: £0
    • Patient Acquisition & Booking Service: £1,200/month. Our monthly fee covers campaign management, dedicated patient booking support and follow-up systems.
    • Advertising spend: indicative £900–£2,000/month, agreed before launch and paid directly to Google or Meta from the practice's own accounts
    • Booking fees, deducted from patient payments: implants, aligners & bonding — £50 per paid consultation booking; general/emergency — 50% of the examination fee, minimum £32.50.
    • No extra booking fee to Loomi if the patient doesn't attend or proceed. Payment processing fees are separate.

    What’s included

    • Campaign build and management on Google or Meta inside the practice's own ad accounts
    • Treatment specific landing pages and enquiry tracking
    • A dedicated Patient Booking Specialist who follows up new campaign enquiries within 5 minutes during working hours
    • Suitable patients booked directly into the practice diary
    • Landing pages, CRM, tracking and reporting
    • Initial Google Business Profile optimisation included
    • One high-value treatment campaign (such as implants, aligners or composite bonding), plus an optional general/emergency dentistry campaign within the same service fee where the agreed advertising budget and strategy support it
    • Founder-led: 1:1 founder support
    • One practice per area

    Follow-up / booking model

    Paid campaign for your chosen treatment on Google or Meta, campaign landing page where required, tracking, and a dedicated Patient Booking Specialist.

    • Dedicated Patient Booking Specialist
    • Follow-up within 5 minutes during working hours
    • Suitable patients booked directly into the diary

    Guarantee

    90-day patient acquisition guarantee. Target agreed based on your practice and treatment focus.

    Term

    90 days, then month to month

    Notice period: 30 days

    Official source

    Published on this page · Checked 9 October 2026.

    Dominate Dental

    Attended Patient System

    From £1,500/month

    Ads: Advertising spend additional.

    Campaign scope
    1 treatment campaign.Additional treatment campaigns from £1,000/month each.
    Follow-up & booking
    AI follow-up, appointment booking and deposit collection (EnGen).Dedicated human booking not publicly listed.
    SEO & website
    SEO sold as a separate service; not part of the package shown.
    Setup & contract
    Setup not publicly stated. 90-day rolling agreement.
    Guarantee
    Works free until the agreed attended-consultation target is met within 90 days. Terms apply.
    Package details & sources

    Pricing model

    Fixed monthly fee. Prices are published openly on the agency's own pricing page.

    Full published pricing

    • The Attended Patient System (patient acquisition, appointment-setting system and attended consultation guarantee): £1,500 a month plus ad spend
    • Additional treatment campaigns from £1,000/month each, so two treatment focuses start from £2,500/month before ad spend
    • Market Dominance (broader full-service package): £2,499 a month plus ad spend
    • Dominate also publishes a separate SEO and AI search service, which is not the package compared here.

    What’s included

    • Paid patient acquisition for one treatment focus on the Attended Patient System
    • EnGen AI front of house: AI follow-up, appointment booking and deposit collection
    • Front of house conversion training
    • An attended consultation guarantee written into the agreement: if the agreed attended consultations aren't reached within 90 days, they work free until the target is met
    • Area protection of 3 to 5 miles in cities and 5 to 10 miles in rural areas

    Follow-up / booking model

    Paid patient acquisition with an appointment-setting system and attended consultation guarantee.

    • AI follow-up, appointment booking and deposit collection (EnGen)

    Guarantee

    Attended consultation guarantee: if the agreed attended consultations aren't reached within 90 days, they work free until the target is met.

    Term

    90 day rolling agreement

    Notice period: Not detailed publicly

    Official source

    dominatedental.com · Checked 9 October 2026.

    Xcelerator Dental

    Essentials

    From £1,425/month

    Ads: Advertising spend additional. Prices exclude VAT.

    Campaign scope
    Google Ads management.Campaign allowance not publicly stated.
    Follow-up & booking
    CRM / lead management system included.Dedicated human booking not publicly listed.
    SEO & website
    Local SEO, Google Business Profile work and a 10-page website.
    Setup & contract
    £1,000 website setup and onboarding. 6-month minimum.
    Guarantee
    Not publicly listed.
    Package details & sources

    Pricing model

    Fixed monthly fee across three tiers, with a separate one-off website setup and onboarding fee.

    Full published pricing

    • Essentials: £1,425 a month
    • XCEL: £1,975 a month
    • Xceed: £2,975 a month
    • Website setup and onboarding: £1,000 on Essentials and XCEL, £2,000 on Xceed
    • All costs stated as excluding VAT

    What’s included

    • Local SEO, Google Business Profile optimisation and citation work
    • Website design, hosting and maintenance (Essentials: 10 pages)
    • Google Ads management on Essentials; Meta or TikTok Ads on higher tiers
    • A lead management system (CRM) with contact limits by tier

    Follow-up / booking model

    Google Ads management, local SEO, a 10-page website and CRM (Essentials).

    • Not detailed publicly

    Guarantee

    No public guarantee found

    Term

    Minimum 6 month contract

    Notice period: Not detailed publicly

    Official source

    xceleratordental.com/costs · Checked 9 October 2026.

    Cogrank

    Core

    £1,450/month

    Ads: Advertising spend additional. Prices exclude VAT.

    Campaign scope
    Google Ads management.Campaign allowance not publicly stated.
    Follow-up & booking
    Dedicated human booking not publicly listed.
    SEO & website
    Technical and local SEO, GBP optimisation and CRO. Full website not listed.
    Setup & contract
    Setup not publicly stated. Month to month, 30 days’ notice.
    Guarantee
    Booked-patient guarantee not publicly listed.
    Package details & sources

    Pricing model

    Core: £1,450/month + ad spend. Cogrank also publishes a lower Starter Google Ads package, but this comparison uses Core because it is the broader service.

    Full published pricing

    • Starter (Google Ads management only): £950/month + ad spend
    • Core: £1,450/month + ad spend
    • Typical advertising spend: £3,000–£12,000/month depending on treatments and goals, paid directly to Google
    • Prices shown excluding VAT

    What’s included in Core

    • Google Ads management
    • Technical SEO
    • Local SEO
    • Google Business Profile optimisation
    • Conversion rate optimisation
    • Monthly strategy
    • Ongoing optimisation and reporting
    • Practice retains ownership of its Google Ads account

    Follow-up / booking model

    No dedicated human patient booking service is publicly listed.

      Guarantee

      No public booked-patient guarantee found.

      Term

      Month to month

      Notice period: 30 days’ written notice · No long-term lock-in

      Founder support

      Founder-led.

      Cogrank states that clients work directly with Constantin, the person running their campaigns.

      Official source

      cogrank.co.uk/services · Checked 9 October 2026.

      Chairside Marketing

      Dental SEO

      From £1,500/month

      Ads: Scope dependent.

      Campaign scope
      Dental SEO.Paid campaign allowance not publicly stated.
      Follow-up & booking
      Dedicated human booking not publicly listed.
      SEO & website
      Dental SEO. Website projects priced separately (from £2,995).
      Setup & contract
      Setup and term not publicly stated.
      Guarantee
      Not publicly listed.
      Package details & sources

      Pricing model

      Specialist dental SEO and project-based website work.

      Full published pricing

      • Dental SEO: from £1,500 a month
      • Dental website project: from £2,995 as a one-off website project fee, not a monthly fee

      What’s included

      • Depending on scope, SEO may include technical SEO, treatment pages, local SEO, content planning, Google Business Profile optimisation, internal linking, conversion improvements and enquiry tracking
      • Specialism: dental SEO, websites and digital marketing

      Follow-up / booking model

      Dental SEO, including technical SEO, local SEO, treatment-page/content work and Google Business Profile optimisation depending on scope.

      • No dedicated human booking service listed

      Guarantee

      No public guarantee found

      Term

      Not detailed publicly

      Notice period: Not detailed publicly

      Official source

      chairsidemarketing.co.uk · Checked 9 October 2026.

      DubSEO

      Single-location dental marketing

      From £1,500/month

      Ads: Scope dependent.

      Campaign scope
      Agreed dental marketing package.Campaign allowance not publicly stated.
      Follow-up & booking
      Tracks enquiries and booked appointments.Dedicated human booking not publicly listed.
      SEO & website
      SEO, local search and content. Website scope to confirm.
      Setup & contract
      Rolling monthly. Setup not publicly stated.
      Guarantee
      Not publicly listed.
      Package details & sources

      Pricing model

      Bespoke dental marketing packages starting from £1,500 a month for single-location practices.

      Full published pricing

      • Single-location practices: from £1,500 a month
      • Multi-site and specialist clinics: individually quoted

      What’s included

      • SEO, Google Ads, local search, content, reputation management and broader dental marketing depending on scope
      • DubSEO publicly states that it measures performance using new patient enquiries and booked appointments; no dedicated human booking service listed
      • Specialism: dental marketing including implants, Invisalign, cosmetic dentistry and general dentistry
      • The practice retains ownership of its Google Ads account, website, content and marketing assets

      Follow-up / booking model

      Single-location dental marketing. Publicly listed services include SEO, Google Ads, local search, content and reputation management depending on the agreed scope.

      • Tracks enquiries and booked appointments; dedicated human booking not publicly listed

      Guarantee

      No public guarantee found

      Term

      Rolling monthly agreement, no lock-in contract publicly stated

      Notice period: Not detailed publicly

      Official source

      dubseo.co.uk/dental-marketing · Checked 9 October 2026.

      Loomi includes one high-value treatment campaign, plus an optional general/emergency dentistry campaign where the agreed advertising budget and strategy support it.
      Not publicly listed does not mean unavailable. See package details and sources. Prices checked 9 October 2026.

      Loomi Dental pricing

      £1,200/month plus advertising. Booking fees are deducted from patient payments.

      Loomi Patient Acquisition & Booking

      £1,200/month

      • Dedicated human Patient Booking Specialist
      • Google or Meta Ads management
      • Treatment landing pages, CRM and reporting
      • Direct founder support
      • Initial Google Business Profile optimisation

      Advertising budget

      £900–£2,000/month

      Indicative starting range, paid directly to Google or Meta through your practice’s own advertising account.

      Budget depends on location and treatment focus. Competitive markets or multiple campaigns may require more than £2,000.

      Booking fees covered by patient payments

      Our fee is deducted when we collect the patient’s upfront payment and secure their appointment.

      No extra booking fee to Loomi if the patient doesn’t attend or proceed.

      Implants, aligners & bonding

      £50

      per consultation booked

      • Patient pays £50 upfront, covering Loomi’s booking fee.
      • Your practice credits £50 towards treatment if they proceed.
      • No commission on subsequent treatment.

      General and emergency patient booking also available. Pricing discussed on your call.

      Indicative service + advertising budget: £2,100–£3,200/month

      Payment processing fees are separate.

      £0 setup fee · Initial 90-day term, then monthly rolling with 30 days’ notice.

      90-day guarantee · View terms ↓

      Refunds and cancellations

      If a patient’s payment is refunded in full, we credit the corresponding Loomi booking fee. Cancellation and refund terms are agreed before launch.

      Discuss your practice’s growth

      A real Loomi client result

      Park Dental Studio

      £103,420

      Treatment revenue collected

      From patients booked through Loomi campaigns.

      84%

      Patient attendance rate

      2 min

      Average enquiry response time

      Revenue is cumulative and practice-reported. Attendance and response figures relate to the initial pilot period. Results vary by practice.

      What actually matters

      It’s patients in your diary.

      A dedicated booking specialist follows up, qualifies and books suitable patients.

      1. 01

        Enquiry

        Someone shows interest.

      2. 02

        Contacted

        2–5 minute response target during working hours.

      3. 03

        Qualified

        We confirm suitability.

      4. 04

        Paid & booked

        Payment collected. Appointment secured.

        Booking fee deducted here

      5. 05

        Attended

        The practice provides the consultation.

      6. 06

        Treatment started

        The patient proceeds with the practice.

      Who handles the enquiry?

      Loomi’s human booking specialist handles phone and message follow-up and diary booking.

      How Loomi gets paid

      A monthly service fee plus booking fees deducted from upfront patient payments.

      Monthly service + paid booking fees

      Your booking fee is settled when payment is collected and the appointment secured.

      See the rates

      How many patients could we book for you in 90 days?

      We handle the ads, follow-up and bookings. You focus on treating patients.

      £0

      Setup fee

      90 days

      Initial term

      Results

      Linked fees

      Advertising spend is paid separately.

      IS IT A GOOD FIT?

      Is Loomi a good fit for your practice?

      Loomi works best for practices that want more private treatment patients and want the enquiry-to-booking process handled properly.

      • You want to grow composite bonding, aligners and smile makeovers

        We help attract the right patients and turn enquiries into booked cosmetic consultations.

      • Your team is too busy to chase every enquiry quickly

        We follow up new enquiries within 5 minutes during working hours.

      • You want suitable patients booked directly into the diary

        We qualify enquiries and help book the right patients for you.

      • You have capacity to see new patients within 1–2 weeks

        This helps us drive better results, faster.

      • You can invest around £900–£2,000/month in advertising, agreed for your market

        Ad spend is paid directly to Google or Meta from your own accounts.

      • You want booking fees covered by patient payments

        A monthly service fee plus booking fees deducted from upfront patient payments.

      Target illustration: more private patients, a stronger practice

      Probably not a fit if your diary is already full or your main constraint is capacity.

      We work best with practices that have the time and capacity to see new patients.

      Frequently asked questions

      How much does dental marketing cost in the UK?

      Published monthly service fees for the selected packages range from £1,200 to £1,500+, before advertising spend and applicable additional charges. Higher-tier packages can cost more, depending on services and campaign scope.

      Is ad spend included in a dental marketing agency fee?

      Usually not. Among the providers with published prices on this page, ad spend is either excluded or listed as a separate managed budget. Always confirm which it is before comparing two quotes.

      What is a normal dental marketing retainer?

      A retainer is a fixed monthly fee for management and deliverables, charged whether or not patients book. Published retainers on this page run from £950 a month to £2,975 a month for a full package.

      Do dental marketing agencies book patients?

      Some do and some do not. Many marketing services generate the enquiry and leave the follow-up and booking with the practice. Ask directly who makes the call and who puts the appointment in the diary.

      What happens after a dental marketing lead comes in?

      That depends entirely on the provider. With Loomi, a dedicated Patient Booking Specialist follows up new campaign enquiries within 5 minutes during working hours and helps suitable patients get booked directly into the diary.

      What is performance-based dental marketing?

      Part of what you pay is linked to an agreed outcome rather than to activity alone. The important detail is exactly which outcome triggers the fee, and when. Loomi charges a monthly service fee plus booking fees deducted from upfront patient payments, triggered when payment is collected and the appointment secured.

      Is performance-based marketing cheaper?

      Not automatically. It moves risk rather than removing cost. It tends to cost less when results are weak and more when volume is high, so the right choice depends on your capacity and how predictable you need your budget to be.

      What should a dental practice compare besides the monthly fee?

      What is actually included, whether VAT and ad spend are extra, who follows up the enquiry, how quickly, who books the patient, and what the term and notice period are.

      Continue with how to get more dental patients.

      Methodology, disclosure and corrections

      Prices checked 9 October 2026. Loomi Dental publishes this comparison and is included in it.

      View methodology and corrections

      We reviewed publicly available pricing, services and package details on 9 October 2026, linking to official sources where available.

      Packages aren't always directly comparable. Advertising spend, VAT, setup fees and other charges may apply.

      "Not published" means we couldn't verify the information publicly, not that the provider doesn't offer it.

      We use the same comparison criteria for all providers. No provider paid for inclusion or placement.

      Prices and terms can change, so always confirm details directly with the provider.

      Correction, 13 October 2026: updated Dominate Dental's guarantee and booking details, Xcelerator Dental's Essentials inclusions and Cogrank's package details.

      Spotted something inaccurate? Contact us and we'll review it.

      Looking beyond pricing? Explore our best dental marketing agencies in the UK guide to compare five agencies on services, patient follow-up and contract terms.

      Our guarantee

      A 90-day guarantee tailored to your practice.

      We agree on a clear patient acquisition target before launch, based on your treatments, location and advertising budget.

      One additional month free of our service fee

      If we miss your agreed target within the first 90 days, we’ll provide one additional month without our £1,200 monthly service fee.

      The free service period is limited to one month. Advertising spend and applicable booking fees remain payable. The guarantee is available to eligible practices under agreed campaign conditions.

      More Enquiries Are Good.More Bookings Are Better.

      Book your Practice Growth Review and discover where your next patients could come from — and how to turn enquiries into appointments.

      What you'll leave with

      • Where your strongest local patient demand lies
      • Which treatment offers the best commercial opportunity
      • A practical plan to turn that demand into booked consultations

      “We’d tried agencies before Loomi. They sent us leads. Loomi sends us patients.”

      Dr Reza Khan

      Park Dental Studio

      Having trouble with the calendar? Book directly

      © 2026 Loomi Dental. All rights reserved.

      Loomi Dental is a trading name of Loomi Ventures Ltd, a company registered in England and Wales.
      Company number: 16765140  |  Email: reza@loomidental.com